All over the country, a modern cottage industry culture is spreading and thriving. Skilled people are setting up on their own. But they are not chasing fabulous wealth (though, who would say no to that?), and they don't want to run the next multinational.

They are alterpreneurs. They want to work and have a career and they want a good standard of living. But their ambition goes beyond the material. They want to live comfortably, but they want to do it on their own terms.

For the alterpreneur, success isn't just measured in pounds and pence. It is about running a successful business as part of a happy, healthy, rounded lifestyle.

Find out about the growth of 'alterpreneurial culture' in Britain. Click here to download the Health, Wealth and Happiness Report from MORE TH>N Business.

To find more about the alterpreneurs’ views on risk, click here to download MORE TH>N’s second report about this group of business people: A Nation of Life Makers Not Risk Takers.